Any athlete who played from the 2000-01 season until 2020-21 is eligible.Ĭriteria included a combination of each player's achievements and popularity in college. But we've decided to confine this list to the last 20 or so years. We can only imagine what Lisa Leslie, Michael Jordan, Shaquille O'Neal, Sheryl Swoopes, Cheryl Miller, the Fab Five and other 1980s and 1990s stars might have generated during their careers. That's why it's fair to wonder how the past generations of college basketball players might have fared if they would have had the chance, so we decided to rank former stars according to the NIL value they might have had during their time in college. And Miami's Cavinder twins, Haley and Hanna, have turned their millions of followers into millions of dollars.įor years, college athletes lobbied for the opportunity to benefit from NIL opportunities, but the NCAA blocked those ambitions. Kentucky's Oscar Tshiebwe and Gonzaga's Drew Timme are reportedly earning seven figures, too. Iowa star Caitlin Clark had reportedly made more than $1 million in endorsement deals before she signed with Nike earlier this year. Nearly two years into the NIL era, college basketball is changing. While they're all making a push toward national titles this season, they can also enjoy the spoils of their hard work with sponsorships and endorsements. The name, image and likeness (NIL) rules have allowed college stars to excel in different lanes outside of their sports. Men's College Basketball, Women's College Basketball, NBA, WNBA, Oregon Ducks, Duke Blue Devils, Tennessee Lady Volunteers, Texas Longhorns, Oklahoma Sooners, UConn Huskies, Baylor Bears, Davidson Wildcats, BYU Cougars, Syracuse Orange, North Carolina Tar Heels, Kentucky Wildcats, Notre Dame Fighting Irish, South Carolina Gamecocks, Stanford Cardinal, Delaware Blue Hens, Washington Huskies The top 25 most valuable college basketball players (pre-NIL) since 2000 You have reached a degraded version of because you're using an unsupported version of Internet Explorer.įor a complete experience, please upgrade or use a supported browser
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